Jul 10, 2020 Games
Fortnite as we know is one of the biggest, if not the biggest name in the gaming industry right now. The game has an insane amount of following from all sorts of players, and it also has a pretty active player base. All this is a result of clever marketing strategies implemented by Epic Games, along with fine-tuning their game to cater to the interests of players. The game was one of the first to actually allow players to play online against other players without having to purchase an XBOX Live card or a PS Plus.
Moving on, Fortnite is not only a game, but a social platform, where gamers can connect with each other and have fun. This is seen by the numerous partnerships the game has with different organizations. Another such partnership we’re going to see is between Epic Games and Sony. The Japanese company has a lot of different branches in various niches around the world, as they have music labels who have renowned music artists on board, and smartphones and televisions and a whole lot of diversity in their business model. Now, Sony has decided to buy a stake in Fortnite worth 250 million US Dollars, which will formulate a strong partnership between the two. Previously we saw an online concert event held inside of Fortnite of Travis Scott, who’s an artist signed under Sony Music Entertainment, and hence was a glimpse of what could come to the game in the future with both the companies teaming up.
"Epic's powerful technology in areas such as graphics places them at the forefront of game engine development with Unreal Engine and other innovations. There's no better example of this than the revolutionary entertainment experience, Fortnite," were the words of Sony President, Kenchiro Yoshida.
It’s no doubt that this move by the Japanese venture will bring lots of interesting content for Fortnite fans, and that’s the only thing that matters at the end of the day.