Aug 03, 2020 App News
Snapchat is one of the most well-known social media apps in the world, as is the only non-Facebook owned app that is in the big leagues with the likes of Instagram, Whatsapp and Facebook. It brought something different to the market with its disappearing messages, stories and a lot more features which the other big apps started to copy. Now, the app is going to bring background music available in snaps in an attempt to bring a TikTok sort of feel to the platform. Snapchat will allow users to record their snaps with official songs and music in the background to lip-sync and what not - just like in TikTok.
Snapchat actually refuted all talks of them trying to copy TikTok, as a spokesperson explained while talking to The Verge, as the app is trying to form a connection and allow videos to be sent only to real friends - unlike a huge list of followers on TikTok. Further communication with the app on email had them say that Snapchat has more usage rate than TikTok and Twitter combined in the US. That shows how confident they are in their qualities and ability to capture the loyalty of users.
The feature will be available first in New Zealand and Australia - and then to other nations after seeing how things progress. TikTok has been given an order to be banned by the US President, Donald Trump due to security reasons, and thus Snapchat has seen it as an opportunity and a void that they can fill with their own features. It’ll be interesting to see how things pan out for Snapchat in the near future.