Samsung on the decline? Sales will fall below 300 million for the first time in 9 years

Dec 31, 2020 News

Samsung on the decline? Sales will fall below 300 million for the first time in 9 years

2020 has been a year which saw a lot of things go different for companies and people altogether. The global pandemic coronavirus led to the closure of many companies, and others saw massive declines in sales as the majority of businesses saw losses for this year. A similar situation was seen by Samsung this year, as for the first time in over 9 years, the Korean manufacturer saw less than 300 million units sold globally in a calendar year. Even with the 50% increase in smartphone sales in the last quarter of the year, Samsung still completed about 270 million units sold in 2020.

The company ended up selling about 189 million units after this third quarter, and estimates selling about 270 million before the year ends. The company considers this number to be good enough considering the economic state of the world with this pandemic all around. Samsung still expects to get this number back over the 300 million mark in 2021, as the 5G boom globally seems to take over and Samsung is all in on capitalizing on the new technology. Moreover, the decline of Huawei sales means more bits to pick up for Samsung, as they’ll end up taking the Chinese company’s users too.

There’s plenty of competition for Samsung to face in the market, with Xiaomi on the rise as well. But the Korean phone maker is in its own category - still being over 150 million units over Xiaomi in terms of units sold for 2020. .



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