Samsung And Fitbit See Decline As North American Wearable Market Grows

Sep 09, 2020 News

Samsung And Fitbit See Decline As North American Wearable Market Grows

According to a new report by Canalys, which is a market research firm, it was found that the value of North America’s wearable band market in Q2 2020 remained flat year-on-year at US$2 billion. This occurred despite shipments of wearables in the region grew 10-percent annually to 8.5 million units. The average selling price declined by eleven-percent to US$235 in the second quarter of this year, due to a boom in low-end activity trackers. As a result of the COVID-19 induced recession, there was a strong demand for low-cost smartwatches and activity trackers.

Canalys Analyst, Vincent Thielke commented, “Americans invested heavily in sub-US$50 trackers during the pandemic to stay accountable for the greater amount of time spent at home.”