May 10, 2021 App News
The iOS 14.5 update for iPhone users comes with a new app tracking feature. Although users will find this feature suitable, application developers will not be pleased. Facebook has not approved the system since its first announcement. However, Apple is not inferior and insists that users should take control. We already have early reports on user preferences for this transparency feature. According to an analysis of Apple application tracking, since the official release of iOS 14.5 on April 26, most iPhone users have opted for application tracking.
Recent data from Flurry claim that only 4% of iPhone users in the US chose to track applications after upgrading their devices to iOS 14.5. The data is based on a sample survey of 2.5 million active mobile phone users every day. However, when the sample size increases to 5.3 million, the number of users (worldwide) increases to 12%.
With the release of iOS 14.5, apps must now request and obtain user permission before accessing a random ad ID on the device. It is used to track user activity in the app and on the website. Users can enable or disable the ability for applications to request tracking. However, in iOS 14.5, this feature is not active by default. Users who want to prevent application tracking will need to activate it manually.
In addition, Flurry claims that since the release of iOS 14.5 almost two weeks ago, the level of application tracking has been relatively stable. Initially, it was 4% but quickly rose to about 12%. Since then, it has fluctuated between 11% and 13% in the world. However, in the United States, the level of application tracking ranges from about 2% to 5%.
Facebook Is Attacking The App Tracking Feature
Facebook strongly opposes the application tracking function (ATT). The company is already sending messages to users informing them that they must allow tracking if they want to leave Facebook and Instagram for free. These sentiments seem to contradict the social network's previous assertion that ATT will have a "controlled" impact on its business and may even benefit Facebook in the long run.
There is no indication that Facebook or Instagram are planning to launch a paid version of the program. Whether Facebook will release a paid version of these apps remains to be seen. However, the application tracking feature is not as bad as many users think. The application tracking feature should see the activity of users in the program. It will allow the program to send specific or targeted ads to users. This way, you are likely to get advertising that will most interest you. It is important to note that activating the application tracking feature will not take away advertising. It is only likely to result in users receiving "useless" advertising that will not be of interest.