Apr 09, 2021 News
In recent years, the former mobile phone giant HTC, which has launched many classics, is almost invisible in the current mainstream mobile phone market. Due to the shift of business focus to VR, HTC has stopped its innovation in smartphone hardware. Since the release of HTCU12+ in May 2019, HTC has maintained its presence in the market only by launching several low-end and mid-range phones.
Even the top Android flagship HTCU series, which many rice rolls unforgettable, has now been reduced to a mid-end flagship mobile phone. In June last year, HTC launched its first 5G mobile phone, HTCU205G, which is equipped with Qualcomm Snapdragon 765G processor, supports dual-mode 5G, uses a 6.8-inch FHD+ single punch screen, with 8GB of RAM + 256GB of body storage, and 4850mAh battery.
With the continued sluggish sales data, HTC can only lower mobile phone prices to maintain its competitiveness in the 5G mobile phone market. According to media reports, HTC has lowered the price of the HTCU205G to $490 to compete with mid-range phones of the same price.
According to sources, HTC plans to launch a new 5G smartphone in the second quarter of 2021, which will also introduce to the European and Middle Eastern markets. At that time, a new generation of AR and VR products and solutions will also release to activate market sales potential.