Jun 25, 2020 App News
Google is one of the biggest companies in the world, with billions of users on its platforms across the world. The company is far from just the search engine that it’s been known for over the years; they’ve gotten involved with so many different branches of the tech world, and it doesn’t seem to end anytime soon. With the coronavirus pandemic affecting people across the world, and business being run from homes, there has been an unsurprising surge in the downloads of video conferencing apps, with Zoom being the most well-known one so far. After noticing the increase in usage of all such video conferencing apps, Google soon realized that it was left behind in the race.
Enter Google Meet, the tech behemoth’s answer to video conferencing needs of business across the world. Google announced the app somewhere around last month, and it has already amassed more than 50 million downloads. The thing with Google is though, that they don’t even need to make an app that is that good or packed with features for it to reach the download number Google aims for. Google controls several billion smartphones, as that’s the number of devices running Android on them, and all these phones run on Google Play services (except some Chinese devices including Huawei). Google can easily market its new app on the Google Play Store, and the same can be said for any other app the company decides to release in the future.
However, that’s not Google’s main strategy, as they’ve planned to integrate Google Meet with Gmail. Now, that’s a genius move from Google, as Gmail is installed on every single Android phone outside of China, and it’s also the most used Email service there is. Integrating the Google Meet app inside the Gmail app doesn’t really do all that much for functionality, but it’s a great step for marketing purposes if Google wants to dominate the video conferencing app market. It would work to some extent as well, since a lot of business meetings take place through Emails, and it will be much easier to link the meeting to Google Meet inside the Gmail app. You could even be typing a message related to a meeting, and Google’s SmartCompose will suggest using Google Meet, which again makes things a lot easier.
By this decision from Google, we can at least make out that if the company puts their mind to something, it’s more than likely that they’ll end up achieving it.